A responsive website design is one that is used to make a website adapt comfortably to different screen sizes on different devices.
The responsive web layout is one of the greatest achievements in the area of web design as it leads to a flexible website. In consideration of this design, various benefits arise from its application:
1) A Responsive Web Design is Convenient:
One of the very significant benefits of using a responsive web design is that it can create great user experiences across all types of devices and platforms. This is an excellent feature as it’s hard to know where your website will be viewed in the future.
Take, for example; a person searches for a particular service on their phone during their lunch break at work. They find the service and continue researching it when they reach home as well. But this time they use their desktop. So if the concerned website is responsive, they will have a good user experience whether on the phone or the desktop and in most likelihood, purchase or use that particular service as well.
2) A Responsive Design Service is easier to manage:
Having a separate desktop and mobile site requires two different SEO campaigns. If you take such a scenario into consideration, there are numerous advantages of possessing a responsive design service in a website over a separate mobile site such as optimizing keywords according to smartphone searches. Also, having a responsive website design doesn’t lead to any duplicate content in comparison to separate sites.
3) Responsive websites reduce duplicate content penalties:
If you happen to use two different sites for different types of devices, it is most probable that you will want to provide the same information on both websites. This is not allowed by Google and can attract penalties as the sites may look “spammy” to Google. Not only do you risk being penalized but also getting lower rankings for your websites. A responsive design on your site can help you avoid such since you only deal with a single site.
4) Saves your time and money in managing your site:
It’s quite an obvious fact that when you apply one website design, it becomes an easy task to maintain it. Therefore, this comes in handy to assist you to save that extra coin not forgetting your precious time. Managing a single site is not at all a difficult task; you can find various website maintenance services at affordable costs.
5) A large number of an audience:
In the current mobile era, most people access the internet through their mobile phones or tablets. If your website is not mobile device-friendly, then it’s no wonder you are going to lose a high number of visitors. You can simply win them through the application of a responsive site design as it increases the visibility of the site. Also, no redirection is required for users to get to the device-optimized view, which will reduce the loading time and enhance their user experience.
6) A responsive site can improve SEO rankings:
If SEO rankings are an important factor for your site, it is highly recommended that you adopt the responsive design for your site. The sites that use responsive designs are more likely to have higher search rankings in comparison to the sites that use separate versions of websites.
This is due to to the fact that many internet users are mostly using their smartphones and their tablets, which have a different Google search algorithm from desktops. Therefore, just because your site has a high ranking from desktops searches doesn’t mean that the same website will have the same high rank when it comes to phone searches.
7) A responsive website helps a website stay competitive:
Various factors are determinants as to how much traffic you have visiting a website. One of the major factors, which shouldn’t be overlooked is the friendliness of a site. A responsive website is very advantageous regarding being friendly to any device. This is an advantage in that many clients will visit your website, and this helps a website stay competitive and relevant.
In conclusion, therefore, you need to opt for a responsive web design given the numerous benefits that will not only be of value to the website owner but also to the user. So as to make your site attractive and luring to the customers, you need to opt for professional services from reliable and trusted website designers who will cater for your responsive design requirements without straining your budget.
